When selling a home, a “for sale” sign in the yard is an important tool, and should be a powerful part of your real estate agent’s marketing plan. While prospective home buyers tend to begin their home search online, they often drive through a neighborhood that they’ve been admiring. Having an attractive, well placed for sale sign in the yard, could prevent your home from being skipped over and missed among the thousands of homes available on the internet. Some potential home buyers may have been admiring a neighborhood over a period of time, and have made a hobby of just driving through to see if any new signs have gone up!
In a 2017 survey report from The National Association of REALTORS®, it was discovered that over 8% of people who recently bought a home, found the home that they bought because of a for sale sign. Another 4% was word of mouth from a friend, neighbor or relative. Often, the best word of mouth advertisers are other people who live in your neighborhood, who also have friends and family that they would like to be living closer to them. One of the best ways to “spread the word” that your home is available and on the market for sale, is to have a nosy neighbor see the “for sale” sign placed in your yard.
At Capital Realty Group River Region,
our sign is eye catching with bright bold colors and is easy for people to see!
The key goal is to attract as many potential buyers, as quickly as possible, who may have an interest in purchasing the house or property that you have for sale. A good marketing plan makes use of several different avenues to reach the most people; including online, print and word of mouth advertising. A for sale sign. on the property that you are selling, is a valuable and powerful marketing tool. The first thing a buyer may see that catches their attention, could be that for sale sign in your yard. (it also helps to have good curb appeal and a well-kept lawn) Having a sharp looking, professional sign can be an effective way to attract people to your home, and once the buyer is inside, that sign could lead to a successful sale!
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